"Who are the best in their fields that the heart must come before ability, honor and money... "
"The attitude should be wholehearted and truthful."
-Bae Yong Joon-

Monday, April 7, 2014

[article|SUPER RICH] The brains behind K-pop

 "BRAVO!! more and moreeee success and blessings for you & KE in the future!!" ^__^
source: Korea Herald

An introduction to the men who masterminded some of the most popular hallyu content, from ‘Gangnam Style’ to ‘My Love’ From the Star

The local entertainment industry has grown rapidly amid the endless expansion of hallyu in the form of K-pop, Korean dramas, movies and more.

Although the Korean entertainment business may still be in its infancy compared to the breadth of those overseas like Hollywood, it has nonetheless bred some very wealthy performer-turned-producers and entertainment company CEOs, who are now worth billions of won in assets.


Bae Yong-joon, KEYEAST’s largest shareholder

69.5 billion won, KEYEAST’s 2013 sales

197.8 billion won, KEYEAST’s 2013 total market value

65.8 billion won, Value of stocks owned
Representing the first generation of hallyu stars, Bae Yong-joon is the largest stockholder of KEYEAST, an agency mainly comprised of actors, with 21,900,510 shares or 65.8 billion won.

Unlike SM’s Lee Soo-man or YG’s Yang Hyun-suk, Bae does not own any real estate assets besides his 5 billion won home in Seongbuk-dong.

Yet he takes part in various activities revolving around hallyu. Other celebrities that belong to KEYEAST include actors Kim Hyun-joong and Kim Soo-hyun, who are on the rise to becoming the second generation of hallyu stars.

In 2011 and 2012, Bae also produced two series of the drama “Dream High,” which gained tremendous popularity worldwide thanks to a cast of popular idol stars currently at the top of K-pop.

Moreover, he runs several Korean restaurants in Japan and is involved in spreading the Korean culture to the rest of the world.

By The Korea Herald Special Report Team

(Illustrations by Park Gee-young) 

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